For the life of me, I can’t figure out what would compel someone to shell out $45 for a plain white tee. I mean, is American Apparel (AA) that HauteAzifug? Are the tees made out of gold, or something? I don’t get it. Or maybe I do. After perusing the AA site for awhile, it donned on me, “Its the SEX!” The sexually charged ads, the sexually charged photoshoots. The scores of faux-nudity. It really does sell. Case in point: What do you do if you want to sell women’s underlings? Throw a contest of course. And so the search for Best Bottom in the World – begins. Update: It appears to have concluded. For all my (_|_) lovers. enJoi.

[Best Bottom in the World via American Apparel]

[Thanks Nikki!]