Cukui Presents: “49ERs: Beyond the Game”


This Friday, March 8 2013, Cukui will be showcasing a collection of photographs of the San Francisco 49ers by Play Action Shoot. The event starts at 7:00pm at the Cukui Flagship Store in Japantown.

Play Action Shoot has one goal in mind: cover every play, every down, at every 49ers game.

Any photo taken on the field has a story & our job is to tell it. With each click on the camera, we strive to capture that rare moment. We provide a visual for those memories & emotions one felt while watching a game. Photography allows us to take the storyline of a team’s season; that includes their efforts, obstacles, accomplishments, triumphs, and heart.

As a crew, lead by 49ers team photographer Terrell Lloyd, we will take you behind the lens & show you what it really takes to cover a game.



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