Goorin Bros. | The Noah Ivy hat


The Goorin Bros. of San Francisco are master craftsmen adept at transforming hats into artwork. Generation after generation, the Goorin Bros. hats make bold statements for both men and women in an elegant and refined way. The style defined as modern yet classy inspired by San Francisco’s artistic community.

One of the Goorin Bros. latest creations has caught my eye – the Noah Ivy Hat: a herringbone tweed low profile ivy hat crafted in 100% wool. This hat features two stitched panels on each side and a traditional snap-front bill. And I’ve an inkling that this won’t be the only hat I add to my collection. Perhaps this is just the beginning…

About Goorin Bros.

In 1895, master craftsman Cassel Goorin sold his first hat off a horse cart in Pittsburgh, Pennsylvania. Cassel’s sons – the Goorin Brothers – continued the tradition of hat making when they moved the family business to San Francisco in 1949.

Today, Goorin Brothers is led by Cassel’s great grandson who remains dedicated to the art of bold hat making by crafting hats inspired by San Francisco’s rich artistic community.

Cassel’s legacy can be found in the detail and integrity of each hat. For over a century, the authentic character of Goorin has allowed individuals to tell their story without ever having to say a word.


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