It’s It | A Real Bay Area Ice Cream Treat

Since 1928, we’ve had an It’s ItA large scoop of vanilla ice cream, sandwiched between two old-fashioned oatmeal cookies, and dipped in dark chocolate“. To experience an It’s It is like having the sweetest things that San Francisco has to offer – and being able to eat all that goodness.

I still remember the first time I had one – a hot summer day in Pittsburg. And after running around the hot concrete barefooted for an hour, I was hungry. Luckily, the ice cream man was driving down our block and the first ice cream that caught my eye was an It’s It. Took one bite and I was hooked. Hella good!

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