Microsoft re-emerges to the Surface

From touch to type, office to living room, from your screen to the big screen, you can see more, share more, and do more with the Surface.” The Surface is the latest device from Microsoft looking to shake up the tablet space. Base models start at $499 and tout some pretty impressive features: a beautiful 10.6″ ClearType HD 5-point multi-touch Display, VaporMg casing, Quad-core NVIDIA Tegra 3 processor, 2GB RAM, front- and rear-facing 720p HD LifeCams, two mics, Stereo speakers, Full-size USB 2.0, microSDXC card slot, Ambient light sensor, and more.

I made my way to the Microsoft store at the Stanford Shopping Center in Palo Alto, CA to check out what the Surface has to offer and what I found out was surprisingly shocking. Microsoft’s selling point has always been a strong appeal to and market in, and probably will be in the foreseeable future, the business sector. In its recent history, Microsoft has been known to create flops: the Zune, Microsoft 7, to say the least. They just never seemed to appeal to the “hip crowd.” So, when the Surface had reached the *ahem surface, I was (and still continue to be) a bit skeptical as to whom this device appealed to. Would the Surface fall on its face and flop in true Microsoft fashion? Would anyone purchase this device, considering all the other options available?

My answer: a resounding YES. The Surface slick, its hip, and Microsoft can (and should) leverage its lock on the business sector to propel itself beyond the surface. The Surface also represents the turn Microsoft is taking to integrate all of its software and hardware together (finally!). If Microsoft continues to pursue this path, and make the user experience an easy one to boot, then I think we will see a shift in tech business as usual, as more and more people flock to the Microsoft hype. After a millennia away from the tech spotlight, Microsoft may have finally gotten its mojo back.

New Microsoft Surface Commercial – Directed by Jon Chu – Music By The Bangerz!

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