(renderings of the new Levi’s® Stadium. Image courtesy of Levi’s® Stadium)
Welcome to Levi’s® Stadium! Those will be the words uttered out of every GOLD BLOODED 49er fan once the new stadium being built in Santa Clara is complete. The San Francisco 49ers and Levi’s have struck a 20-year deal for $220 million agreement in a naming rights partnership that would grant Levi’s® official sponsorship and interior/exterior influence on the new stadium.
Levi Strauss & Co. CEO Chip Bergh said, “Levi’s® Stadium will connect two iconic Bay Area brands that share similar values, a rich heritage and a pioneering spirit. Joining the incredible legacy of the 49ers organization is a perfect fit for the Levi’s® brand – and a chance for us to engage with sports and music fans across the Bay Area and around the world.” San Francisco 49ers CEO Jed York said, “49ers have worn Levi’s® jeans since the Gold Rush era. We are so honored to have the perfect partner for the premier outdoor sports and entertainment venue in the world. A model of innovation and sustainability, Levi’s® Stadium will bring to life all that is special about the Bay Area.” City of Santa Clara Mayor Jamie Matthews said, “This partnership is a tremendous opportunity for Levi’s®, the 49ers, the City of Santa Clara and the entire Bay Area. As powerful advocates for our communities, we share a vision for the new stadium constructed on the pillars of innovation, sustainability and an unparalleled entertainment experience. I am looking forward to this being brought for consideration by the Stadium Authority to approve aligning this great, global brand with our great City tomorrow evening.” San Francisco Mayor Ed Lee said, “It is very fitting to see two of the Bay Area’s best-known brands coming together to showcase the best our region has to offer. Every time a fan turns on their television to watch a 49ers home game from Levi’s® Stadium, the entire region will be on center stage. And, in a few short weeks, we are hopeful that we will host Super Bowl 50 or 51 and experience the enormous economic boost and lasting legacy for the entire Bay Area.”
The interesting issue about this agreement is the historical connection between the San Francisco 49ers and Levi’s® – both share origins and roots tied to the Gold Rush era – a serendipitous coincidence I must say. Now, that the union has come full circle, I’m excited to see what will come next. Who knows? Maybe a chance to to host Super Bowl 50?[hat tip San Jose Mercury News]