The Derby Jacket of San Francisco

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When you think of San Francisco, what are some of the first things that come to mind? Most likely the Golden Gate bridge, trollies, and clam chowder bowls are usually the first things that come to mind, right? But did you know that in the 70’s and 80’s the Derby Jacket was a San Francisco fashion icon that captured the overall aesthetic of the city-living working-class? It was a rugged, practical, and most of all stylish jacket. Different derivations of the Derby Jacket would be released during that time, but only “The Original” cut became the most recognizable. As time passed, though, its popularity began to vanish. Would its place in fashion history ever come back?

The answer is a resounding YES and the traditional and fashionable San Francisco icon is reborn thanks to Derby of San Francisco, located in the Excelsior district, bringing back a timeless classic to the masses. Just as rugged, practical, and stylish as the original, Derby of San Francisco has every intention of resurrecting the Derby Jacket back to its original glory. And this time, it looks more iconic than ever.

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