Va-VA – YAHOO! Is How Marissa Mayer Do

Marissa Mayer is re-branding the name and changing the game. And that becomes quite apparent once you realize what she’s been up to. As the CEO of Sunnyvale, CA based Internet corporation YAHOO!, things are literally changing for Yahoo!: they’veacquired Tumblr, she may very well be the first CEO from Yahoo! to be featured in Vogue Magazine, and most recently, a new YAHOO! Logo. Marissa Mayer explains the new logo change:

We didn’t want to have any straight lines in the logo. Straight lines don’t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve. We preferred letters that had thicker and thinner strokes – conveying the subjective and editorial nature of some of what we do. Serifs were a big part of our old logo. It felt wrong to give them up altogether so we went for a sans serif font with “scallops” on the ends of the letters. Our existing logo felt like the iconic Yahoo yodel. We wanted to preserve that and do something playful with the OO’s. We wanted there to be a mathematical consistency to the logo, really pulling it together into one coherent mark. We toyed with lowercase and sentence case letters. But, in the end, we felt the logo was most readable when it was all uppercase, especially on small screens.

[via The Hollywood Reporter]

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